3 Ways You Can Use Video For Small Business Marketing
Have you started leveraging the ways you can use video for small company promotion? Whether you’ve started incorporating video into your plan or not, it’s critical to understand its long-term value. Videos are an effective technique for engaging visitors and eliciting action. So, if you haven’t looked into this yet, it’s never too late to start!
Here are three ways you can use video for small business marketing
Company Overview Video
More than 64% of consumers find it very easy to understand a product and get to know the company better, when presented in a video format. Most people prefer watching content over reading because text doesn’t compel a lot of readers to take action fast and get the product or service that a company is offering. Videos alone can save you time and energy writing and trying to convince a consumer. An introductory video showcasing your company, mission, customer service, and products can attract prospective buyers by highlighting your business’s uniqueness and dedication to branding. Using video for small business marketing is highly beneficial. Take a quick look at a law firm video production project we created.
Service or Product Video
Most buyers want to see products or services they’re interested in, and through video, it can easily be done. In fact, 95% of consumers find video useful in researching what to buy, and 93% totally agree that videos help them come to a decision on what they want. You can hire a video production company to produce a good web video that describes your services and products and how they can benefit customers within a 1-3 minute video. Believe us when we say that using video for small business is a great idea because it will go a long way to help grow your marketing strategy.
Testimonial Videos
Last but not least on our ways you can use video for small business marketing is to create testimonial videos. You’re giving prospective customers the assurance that your service, product, and brand is proven, trusted & respected. It is also very important to always include honest customer feedback in your videos. Ask customers to share their experience in using your service or products. Testimonial video production is one of the more effective marketing strategies.
More Testimonial Videos
How you use video depends on your small business, but it is an essential way of engaging and educating customers about your product or service. At Lasting Blueprint Productions, shooting great small business videos is always our goal. We use our cinematic storytelling techniques to make a small business video that stands out. The demand for visual content in marketing continues to skyrocket in 2015 and beyond. Ninety-three percent of marketers use video for online marketing, sales, and communication. If you’re one of those seven percent, now is the right time to take action and start using video for small business marketing. How do you use video currently? Do you understand the importance and the many ways you can use video for small business marketing? Let us know your plans by leaving a comment below!
I agree on all the three points, mentioned on the post. As a digital marketing training company, we always teach and encourage our students to use videos to promote and optimize the visibility and conversion of a product or service. Videos are absolutely brilliant medium way to teach people about a company, product or service. As an education and training company we use tutorial, training session and student review videos as a marketing channel and get awesome results from those.