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Table of Contents

Why Are Testimonial Videos Important?​

Testimonial videos highlight positive customer experiences. Great testimonial videos feel genuine and highlight measurable benefits.
Here are three factors that make successful testimonial videos.

01

CREDIBILITY

Videos offer a personal touch, building trust and authenticity.

02

RETENTION

Video content resonates more deeply, influencing engagement and conversion rates.

03

EDUCATE

Videos address common queries, alleviate doubts, and highlight unique benefits.

Smiling woman participating in a friendly conversation.

What Is a Testimonial Video and Why Are They Effective?

A testimonial video features customers discussing their experiences with a product or service. It includes interviews and B-roll to add context and visual interest. These videos are effective because they build trust and relatability, providing a deeper connection than written testimonials. They convey emotion and authenticity, making the message more engaging and memorable.

Testimonial videography rosen shingle creek orlando video production company lasting blueprint

Testimonial Video Production FAQs

The cost of testimonial video production varies depending on factors such as the number of interviews, the location, and the complexity of editing required.

The production time for a testimonial video varies depending on factors such as the setting, number of participants, and overall complexity. While some videos may require more extensive planning and coordination, others can be produced more efficiently.

Certainly, we provide a variety of resources that you can share with clients to assist them in preparing for their participation in a customer testimonial video.

We recommend having multiple testimonial videos, with at least three being very helpful for showcasing customer experiences. The number may vary based on your needs and preferences.

We recommend testimonial videos to be approximately one to two minutes in length, but the ideal duration may vary depending on your audience and content requirements. Longer testimonial videos may be suitable for in-depth narratives, while shorter ones are more shareable on social media.

As for identifying suitable customers to feature in the video, it’s essential to select individuals with compelling stories that align with your brand. Begin by leveraging existing relationships and feedback. Consult with your customer support and sales teams to identify enthusiastic customers who are eager to share positive experiences. Additionally, review client reviews as they often highlight satisfied customers who can offer valuable testimonials.

Testimonial Video Examples

Below are some testimonial examples showcasing our work.
If these examples match what you’re looking for, get in touch with our Orlando testimonial video production company to discuss your next project.

SmartZip.com - Lead Generation Realtor Testimonial

Celebration, Florida real estate agent Dana Hall-Bradley of Better Homes and Gardens Real Estate Fine Living provides a compelling testimonial about her experience with SmartZip, a predictive marketing platform for real estate. Discover how SmartZip helps Orlando real estate professionals like Dana generate high-quality leads.

Testing, Adjusting, Balancing Industry Recruitment Testimonial

In this testimonial, Justin Garner, P.E., CxA, from Engineered Air Balance Co., Inc., discusses his career in the Testing, Adjusting, and Balancing (TAB) sector with the Associated Air Balance Council. Learn how Engineered Air Balance Co., Inc., a key player in the TAB industry, supports recruitment and industry growth.

Cengage Learning - Student Testimonial Video

Watch this college student testimonial video from Phi Theta Kappa’s NerdNation annual convention, held at the Walt Disney World Swan and Dolphin Resort. Students share valuable success tips for college, recorded against a green screen background.

Alabama Oaks in Winter Park, Florida - Assisted Living Testimonials

Hear from senior caregivers, residents, and family members as they share their experiences with Alabama Oaks, a premier assisted living community in Winter Park, Florida. This testimonial video showcases the exceptional care and community atmosphere at Alabama Oaks, a top choice for assisted living in the Orlando area.

Optometry Conference Highlights

We captured testimonials from leading optometrists during a prestigious optometry conference held at Disney’s Grand Floridian Resort & Spa. The attendee testimonial video features valuable insights and expertise shared by top professionals in the field.

The Power of Peer Recommendations

  • A Dimensional Research study found that 90% of buyers are influenced by positive customer success stories.
  • Buffer reports that visual content is 40 times more likely to be shared on social media compared to other content types.
  • A study by Demand Gen Report found that 97% of B2B buyers consider user-generated content, like peer reviews and user forums, more credible than other types of content.
  • According to Nielsen, 70% of people are likely to trust recommendations from strangers.

Watch Another Testimonial Video Example

Explore our demo reel, showcasing diverse people in different settings.
These examples showcase authentic stories captured through our professional testimonial video production services.

Get Started with Testimonial Video Production

Contact us to learn how our video production services can build trust and deliver results through authentic customer stories.