Ragan’s 2024 Social Media Conference ran March 27–29, 2024, at Walt Disney World’s Swan & Dolphin Resort.
Lasting Blueprint Productions provided video coverage on Thursday, March 28. Most of the day took place inside Walt Disney World Dolphin. Coverage later moved to the Swan Lap Pool for the evening reception.
The assignment followed the second conference day from presentations and track rooms into the Imagination Lab and outdoor reception.
Day Two at the Walt Disney World Dolphin
Coverage began inside the Dolphin as the conference moved through its day-two program.
Presentations and panel discussions took place across the General Sessions / Social Media Track and the Marketing and PR Track. The footage also documented audience reactions and activity around the rooms.
Rather than treating each presentation as a separate piece, the coverage followed the larger flow of the conference day.
From the Conference Rooms to the Imagination Lab
As programming continued, coverage moved into the Imagination Lab.
Exhibitor booths, displays, screens, and attendee conversations filled the space. The footage captured b-roll of that activity rather than complete product demonstrations.
Large RAGAN letters and branded photo areas appeared throughout the conference environment. Attendees also took part in an interactive conference-branded art activity.
Together, those details showed how the event continued beyond the formal program.
Closing the Day at the Swan Lap Pool
The final part of the March 28 coverage moved outside for Ragan’s Networking Reception at the Swan Lap Pool.
Attendees gathered around the pool and nearby tables as the conference shifted into its evening program. Conference-branded balloons floated in the water during the reception.
That change of setting gave the highlight a natural ending after a day centered inside the Dolphin.
Social Media Conference Highlights
Ragan later reused the finished highlight to promote its 2025 Social Media Conference.
This project is part of our Orlando conference video production work.
