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Testimonial Video Production in Orlando, Florida

Our testimonial video production services vividly showcase the experiences of your happiest customers. The aim of our Orlando video production company is to authentically depict who your customers are and how they use your product.


Why Are Testimonial Videos Important?

Leveraging testimonial video production effectively amplifies the sharing of positive customer experiences. A top-notch testimonial video exudes authenticity, skillfully narrating a compelling narrative while highlighting tangible results and benefits, thereby surpassing the impact of written testimonials. Drawing from over a decade of industry expertise, Lasting Blueprint Productions recognizes the pivotal role testimonial videos play in driving sales and marketing success. Through our extensive experience, we’ve identified three essential factors critical for achieving testimonial success.



While written reviews are helpful, nothing beats a happy customer endorsing your product or service. When potential clients witness satisfied customers praising your offering, it can greatly sway their decision-making. When customers are eager to share their firsthand experiences, it adds credibility and authenticity to your brand, leaving a lasting impression on potential clients.


Videos are often more memorable than text, resonating deeply with audiences. Customer testimonials, whether written or filmed, wield significant influence over bounce and conversion rates. They serve as potent tools of social proof and genuine feedback, fostering trust and credibility among potential customers, ultimately driving higher levels of engagement and conversion rates.


An exceptional testimonial video not only captivates and fosters trust but also serves as a valuable educational asset. Through these videos, customers share their insights, addressing common queries, alleviating doubts, and exemplifying professionalism. Ultimately, they enlighten and reassure prospective customers about the merits of your product or service.

Female sitting in front of green screen background giving a customer testimonial.

What is a testimonial video?

A testimonial video is a filmed statement from a current or former customer, describing their experience with a product or service, including its benefits, performance, quality, and value. In addition to capturing the customer’s perspective, the best testimonial videos provide background information on the business challenge, helping viewers understand the context behind the recommendation. These videos typically include interview footage and B-roll to enhance storytelling. B-roll refers to any additional video footage that is secondary to your primary content. When producing video testimonials, there needs to be a balance between being informative and relaxed. While prepared interview questions and follow-ups are valuable for ensuring key points are covered, creating a comfortable environment for the interviewee is crucial to ensure authenticity and a natural delivery that resonates with the audience. Ultimately, the better your brand feels authentic, the stronger it is.

Lasting Blueprint is Your Testimonial Video Production Company

Witness the firsthand impact of customer testimonial videos, captivating potential customers and turning leads into conversions. Experience our testimonial videography in action, discovering what sets our productions apart from the rest.

Testimonial video examples.

Below are client testimonials that Lasting Blueprint produced. We encourage you to explore our portfolio to view customer testimonial video examples to find inspiration for your next project.



Why Peer-to-Peer Marketing Works

Consider these statistics:

  • According to Dimensional Research, 90% of buyers who read positive customer success content claimed that it influenced their purchasing decisions.
  • Buffer reports that visual content is 40 times more likely to be shared on social media compared to other content types.
  • A study by Demand Gen Report found that 97% of B2B buyers consider user-generated content, like peer reviews and user forums, more credible than other types of content.
  • According to Nielsen, 70% of people are likely to trust recommendations from strangers.

BTS photo of a female optometrist doing a customer testimonial video At Grand Floridian Resort.

Why Lasting Blueprint Productions?

We’ll make sure you feel at ease with us for your testimonial video. We understand being on camera can be tough, but we’ve got you covered! We use humor to lighten the mood and encourage authenticity. Trust us to deliver a top-notch video in a supportive environment. We handle everything from planning to editing. If you have an editor, we can provide raw footage. Lasting Blueprint Productions knows how to make your testimonial video shine. Our videographer is friendly and easy to work with, ensuring a stress-free experience.


Man doing a customer testimonial video during conference for Bert Rodgers Schools.

FAQs about Testimonial Video Productions

How do you measure the impact of a customer testimonial video?

To measure the impact of a testimonial video production, consider multiple key metric indicators. Start by examining viewer engagement numbers and whether people stayed to hear your customers’ stories. Additionally, analyze conversions: Are viewers progressing further in your sales funnel after watching the video? Lastly, assess bounce rates to determine if the video contributed to lowering them and increasing website retention.

How much does customer testimonial video production cost?

The cost of customer testimonial video production depends on several factors. Firstly, these factors include the number of testimonials, whether they are pre-recorded or filmed on location, and whether random people are approached at an event to share their stories. Additionally, editing services can also significantly impact the price.

How much time does it take to make a testimonial video?

The production time for a testimonial video varies depending on factors such as the setting, number of participants, and overall complexity. While some videos may require more extensive planning and coordination, others can be produced more efficiently.

How many testimonial videos should I have?

Lasting Blueprint Productions recommends having as many testimonial videos as possible, but at least three different customer testimonial videos can be very helpful. These videos should be prominently featured on your website and regularly shared on your social media platforms. It’s essential to maintain a balance between quantity and quality to ensure each video effectively communicates your message and resonates with your audience.

How long should the testimonial video be?

We recommend testimonial videos to be approximately one to two minutes in length as this duration strikes a balance between delivering a concise message that holds viewers’ attention and providing sufficient content to convey the testimonial’s impact effectively. Moreover, shorter videos are more likely to be watched in their entirety and shared on social media platforms, thereby maximizing their reach and engagement potential. However, depending on your audience and content requirements, longer videos may also be appropriate to delve deeper into specific topics or narratives. Additionally, it’s essential to prioritize clarity, relevance, and viewer engagement when determining the ideal length for your testimonial videos.

So do you need testimonial video services? Begin working with our Orlando videographer on a customer testimonial video now!

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