Starting a video production company involves decisions about the business itself, how you present your work, and the types of projects you want to pursue. The sections below cover the main areas to consider when getting started.
Choosing a Business Name
Selecting a name for your video production company is an important step. For example, choosing ‘Lasting Blueprint Productions’ was a thoughtful process that I wrestled with for what seems like forever. Your business name should fit how you want to present the company and be easy for potential clients to remember.
Deciding on a Business Structure
Lasting Blueprint Productions operates as an LLC. Before choosing a structure for your own company, review the options and requirements that apply where you operate.
Creating a Website
A professional website is essential for a video production company. Register a domain through providers like GoDaddy or Namecheap and set up a website to showcase your videography, pricing, and contact information. While social media is useful, a website provides a central hub for your business. Consider using platforms like WordPress with themes from ThemeForest to build your site efficiently.
Utilizing Online Platforms
In addition to your website, create profiles on video-sharing platforms such as Vimeo and YouTube. These platforms allow you to showcase your video portfolio. While Vimeo offers a professional touch, YouTube’s larger audience can help increase visibility. If a full website isn’t feasible initially, these platforms can serve as a temporary online presence.
Investing in Business Cards
A business card gives you a simple way to share your name, business name, phone number, email, and website when meeting potential clients in person.
Building a Social Media Presence
Social platforms can provide another place to show your work and make your contact information available. Which platforms are useful depends on the audience you want to reach and how you plan to use them.
Choosing What Type of Work to Pursue
Decide whether you want to specialize in a particular type of video production or offer a broader range of services. Lasting Blueprint Productions has worked on projects such as event videography, corporate videos, and conference videography. The type of work you pursue affects the equipment, workflow, and production planning you need. You can also review examples in our video production companies list.