Video is essential for nonprofit marketing and fundraising, enabling organizations to communicate their mission, raise awareness, and engage supporters. With nearly 95% of nonprofits using video, understanding the various types of nonprofit videos helps you choose the right one to highlight your impact and connect with your community.
10 Types Of Nonprofit Videos For Your Organization
Impact Videos
Impact videos highlight the results of your organizationâs efforts and inspire action. Whether itâs a beneficiaryâs story, a visual representation of how funds are used, or an emotional testimonial, these videos demonstrate the tangible difference your nonprofit makes. Designed to engage donors, volunteers, and partners, impact videos often include a clear call to action to further your mission. An example of an impact video is the “Lift Every Voice in Tech” project, produced by Detroit video production company HQ22 Creatives for Digital Promise.
This impact video highlights the journeys of Black learners and workers seeking to enter and advance in technology industry career pathways, addressing systemic barriers to equity. Through personal stories, the video underscores the need for more inclusive and collaborative solutions to support Black workers and learners in tech. This is just one example of the various types of nonprofit videos that can be used to engage audiences, promote awareness, and drive action for a cause.
Thank You Videos
A nonprofit thank you video expresses appreciation to donors, volunteers, and event participants. By personalizing the message, it strengthens relationships and reinforces the importance of their contributions, encouraging ongoing support for your organization.
Story Videos
Story videos highlight the personal journeys of individuals whose lives have been impacted by your nonprofit, fostering an emotional connection with your audience. For instance, Boston video production company Bunker Hill Media produced a video for San Miguel Schoolâs annual fundraising gala in Providence, RI, featuring a conversation between Founder Brother Lawrence Goyette and Johnny Kue, a member of the first graduating class. The video helped secure a $50,000 donation for a mental health support program. By showcasing the schoolâs community impact, it inspired donors to support the mission.
Story videos are just one tool in your nonprofit’s video strategy, with different types of nonprofit videos serving unique purposes to enhance your organization’s engagement.
Campaign Video
Nonprofit campaign videos help raise awareness or funds for your cause. These videos tell a compelling story and highlight the importance of fundraising, offering clear steps on how people can get involvedâwhether by donating, volunteering, or sharing the message with others.
Testimonial Video
Nonprofit testimonial videos feature beneficiaries, volunteers, or donors sharing how your nonprofit has positively impacted their lives. The best nonprofit testimonial videos tell personal stories, build trust, establish authenticity, and provide social proof that can inspire others to take action.
Organizational Video
A nonprofit organization video introduces your 501(c) to potential supporters. It highlights your mission, history, and programs, while showcasing the impact of your work. Itâs an effective way to engage newcomers who want to learn about your values and how they can get involved.
Explainer Video
A nonprofit explainer video offers a clear overview of your organizationâs mission, goals, and operations. These videos simplify complex concepts, making it easier for your audience to understand what you do, ultimately increasing engagement and building trust.
Annual Report Video
Nonprofit annual report videos offer a more engaging alternative to traditional reports, which can often be text-heavy and focused on statistics. By incorporating visuals, graphics, and testimonials, these videos highlight your organization’s impact and foster a stronger emotional connection with viewers.
Behind the Mission Video
A behind the mission video offers an inside look at your nonprofitâs operations, highlighting your teamâs dedication, core values, and the activities that advance your mission. It helps foster deeper connections with supporters by demonstrating the tangible impact of your work.
Meet the Team Video
A ‘Meet the Team’ video introduces your staff to your audience. By sharing each team memberâs role and motivations, this video adds a personal touch and allows your audience to connect more closely with the people driving your mission forward.
BONUS Types of Nonprofit Videos
In addition to the types of nonprofit videos mentioned, organizations can benefit from the following content:
Event Recap Videos
A nonprofit event recap highlights key moments, impact, and outcomes, often shared through blogs, digital reports, or social media. For example, the groundbreaking ceremony for Quest Village in Orlando marked the start of a neighborhood supporting independent adults with developmental disabilities. Our Orlando video production company provided event videography services, capturing speeches from leaders like Suzanne Bennett, Andy Gardiner, John R. Gill, and Becky Cherney. This recap of Quest Inc.’s event showcased both the ceremonyâs excitement and the project’s impact, including 48 residential units and a community center.
Event recap videos play a key role for nonprofit organizations because they document the success of events, illustrate the impact of projects, and highlight the contributions of donors and volunteers. Sharing these recaps helps strengthen relationships with supporters, attract new donors, and keep the community engaged, ultimately inspiring ongoing support and future action.
how to videos
How-to videos for nonprofit organizations simplify processes and provide practical solutions through clear demonstrations and step-by-step guidance. These videos help share valuable advice and personal experiences, making complex tasks easier for staff and volunteers to understand and follow. These videos can offer practical guidance to streamline operations and improve efficiency.
Internal Communication
Internal communication videos help nonprofit organizations connect with their teams, especially in remote or hybrid settings. They improve clarity on announcements, policy updates, and employee engagement, while promoting consistent messaging and encouraging feedback. Additionally, video boosts motivation by recognizing achievements and involving staff in meaningful ways.
Why Nonprofit Videos Matter
Video production for nonprofit organizations is essential in conveying complex messages clearly, encouraging donations, recruiting volunteers, and promoting initiatives. Through storytelling and visual content, nonprofits can distinguish their cause and leave a lasting impression, boosting visibility and motivating action.
Social Media and Video: A Powerful Combination
Social media remains a vital platform for distributing all types of nonprofit videos. According to the 2023 Nonprofit Communications Trends Report, most nonprofits post on Facebook (78%) and YouTube (71%), while Instagram Stories (57%) and Reels (48%) are also effective for engaging followers. As social media platforms evolve, these types of nonprofit videos continue to be a top resource for outreach and engagement.
Key Takeaways
- Video is an essential tool for nonprofits, with 95% using it to communicate their mission, engage supporters, and inspire action.
- Different types of non profit videos fulfill distinct purposes: impact and story videos connect emotionally, thank-you and campaign videos build lasting support, and explainer videos, annual reports, and behind-the-scenes content offer transparency and strengthen community ties.
- How-to and internal communication videos improve organizational efficiency.
- Social media platforms like Facebook, YouTube, and Instagram remain key for video distribution, with video continuing to drive outreach and engagement.
Conclusion
Nonprofit videos are a powerful tool for communicating a mission, building emotional connections with supporters, and motivating action. By creating the right types of nonprofit videos, organizations can engage their audiences in meaningful waysâwhether for fundraising, volunteer recruitment, or internal communication. With many types of nonprofit videos, such as annual reports, impact, and testimonial videos, each serving specific goals, the content remains a valuable resource for organizations aiming to create a lasting impact and drive positive change. Interested in using video to support your nonprofit’s marketing? As an Orlando nonprofit video production company, we can help you communicate your organization’s message clearly and effectively.
