Capturing authentic testimonial videos from attendees is a great way to highlight the success of your event, regardless of the type. Whether it’s a conference, awards, or seminar, the testimonial questions listed in this blog can be adjusted based on the specific goals of your event. In this blog post, Our Orlando video production company covers the testimonial questions to ask event attendees, tips for creating a comfortable atmosphere, and techniques for capturing genuine, unscripted responses on video.
Understanding Who Should Ask the Testimonial Questions
At most events where we provide video production services, the client often has someone present to ask attendees the questions. In other cases, the event videographer or production assistant steps in to handle this role. Both approaches work well, but there are key differences:
- The client’s knowledge of their business and goals allows them to ask relevant, targeted questions.
- When the event video production company asks the questions, client input is helpful. Our fresh perspective enables broader, curiosity-driven questions that elicit candid responses.
While both methods have unique strengths, involving someone from your team can help align the testimonials more closely with your objectives. The goal is to capture honest, engaging testimonials that resonate with your audience.
Creating a Comfortable Atmosphere for Event Testimonials
Many people feel nervous or shy in front of the camera. To help them feel at ease, we sometimes start recording before formally announcing it. This allows them to relax and settle into the conversation naturally. Once the conversation feels comfortable, you can start asking testimonial questions.
Top Icebreaker Testimonial Questions To Ask Event Attendees
Start with light, easy questions to help attendees feel comfortable:
- What’s your name?
- Where are you from?
- What company do you represent? or What brings you to this event?
- What motivated you to join us today?
- What’s been the highlight of your day so far?
Once they feel more comfortable, you can dive into deeper, more specific event questions. Mention that you want them to include the event or your company in their answers.
Example Testimonial Questions for Event Attendees
Below are testimonial questions to ask event attendees, intended to prompt thoughtful responses and adjustable to fit the specific context of your event. Select the ones that align with your attendees or modify them as needed.
- What stood out to you about the energy or vibe of this event?
- Can you share a specific moment that stood out to you during the event?
- In what ways does this event stand out compared to others you’ve attended?
- If someone missed this event, what would you say they missed out on?
- How did attending this event meet or challenge your expectations?
- How would you describe the value of this event to someone who is new to the field?
- What’s the most surprising or important lesson you learned from this event, and how will it impact your strategy moving forward?
- What’s one thing you’ll be talking about with your team after this event?
- What was the most valuable connection you made here?
- Would you recommend this event to others in your field, and why do you think it’s important for professionals?
These questions encourage reflection and personal insights. Use active listening to ask follow-up questions and guide the conversation toward more detailed, thoughtful responses.
Using Testimonial Videos to Boost Your Event’s Reach
Authentic testimonials build trust with your audience. Real stories, not scripted responses, resonate with potential attendees and influence their decision-making.
These testimonials can be used in various ways:
- Website Content to highlight the value of your event.
- Social Media to engage your audience and spark interest.
- Promotional Videos to showcase the event experience and encourage attendance at future events.
- Follow-Up Marketing to reinforce the event’s value and maintain engagement.
With professional video production services, you can effectively present attendee event testimonials in formats that resonate with your audience.
Capturing Authentic Event Testimonials That Resonate
Testimonials should come across as genuine conversations, not scripted sales pitches. By asking thoughtful, open-ended questions, you can capture authentic feedback that reflects the true value of your event and resonates with your audience. If you have gathered powerful testimonials, consider sharing them on your website or social media.
Get Started with Attendee Testimonial Videos for Your Next Event
Lasting Blueprint provides testimonial video production services in Orlando to capture authentic insights from attendees at your event. If you’re looking to make great attendee testimonial videos, contact us today.
