Brand videos are a powerful way to communicate a business’s message, values, and personality. They build connections with audiences, establish trust, and showcase offerings. Lasting Blueprint, an Orlando video production company, explains the best types of brand videos and their benefits, offering insights into how companies can use video to achieve their marketing goals.
Brand Story Videos
Brand story videos are powerful tools for businesses to share their journey, mission, and values. They connect with audiences by showcasing experiences that have shaped the brand, helping to build trust and loyalty.
For example, the brand story video above, produced by Seattle video production company Unified Cinematic Videography for Bayview Retirement Community, highlights the authentic experiences of its residents. The video illustrates Bayview’s transformation into a diverse and inclusive senior community, particularly during the pandemic, and how it became a place of safety and connection.
Featuring personal stories from residents, the brand video production not only communicates Bayview’s mission but also builds trust with its audience. Brand story videos create emotional connections, making businesses more relatable and memorable.
Company Culture Videos
Company culture videos offer an inside look at a business’s values, mission, and environment. These videos humanize the brand, build trust with customers and potential employees, and highlight the working atmosphere, employee testimonials, and core beliefs. For businesses seeking top talent, showcasing a positive and inclusive culture can help them stand out. Transparency in culture also strengthens customer connections with the brand.
Testimonial Videos
Testimonial videos feature customers or clients sharing their experiences with a brand. They build trust by providing authentic insights that influence purchasing decisions. Testimonial video production helps strengthen customer loyalty and set businesses apart from competitors. To maximize their impact, the testimonials should feel genuine and reflect true customer satisfaction.
Explainer Videos
Explainer videos are one of the many types of brand videos that help businesses introduce new products, clarify complex services, and engage potential customers in an easy-to-understand way. With clear visuals and straightforward language, these videos improve customer understanding, build trust, and increase conversion rates, making them a valuable asset for websites and social media.
The video above, The Big Picture Explainer by the San Francisco video production company Picturelab, is a strong example. This 2D animated video simplifies complex financial concepts by showing how The Big Picture App’s safe withdrawal rate calculator works. It uses clear narration and visuals to demonstrate how historical data informs retirement planning, focusing on real-life scenarios instead of speculation. The video builds credibility by helping financial advisors confidently answer, “Will my money last me in retirement?”
This example shows how explainer videos can turn complex topics into engaging, actionable content.
Social Videos
Social videos are short, engaging clips designed for social media platforms. They help boost brand awareness and encourage audience interaction. By tailoring content to each platform’s features and adding captions for silent viewing, businesses can increase their reach, improve accessibility, and foster better engagement.
Product Videos
Product videos highlight a product’s features, benefits, and use cases. They help customers understand how the product works and how it can address their needs. By demonstrating its functionality, these videos provide clarity on the value it offers. To be effective, product videos should be clear, concise, and visually engaging, with a call to action that motivates viewers to make a purchase.
Case Study Videos
Case study videos focus on specific examples of how your business solved a customer’s problem or met their needs. These videos highlight concrete results, providing proof of your business’s capabilities. By showcasing success stories, case studies help build trust and credibility with potential clients. Use these videos to demonstrate the real-world effect of your products or services.
Customer Journey Videos
Customer journey videos illustrate the experience a customer goes through when interacting with a brand. From awareness to decision-making, these videos highlight each step in the customer journey and emphasize how your company helps them solve their problems. These types of brand videos can be especially valuable for nurturing leads and building long-term relationships with customers.
Commercials
Commercials are short, persuasive videos designed to promote a brand, product, or service. These videos often reach a broad audience and are typically seen on TV, streaming services, or in online ads. Successful commercials grab attention quickly, deliver strong messages, and motivate viewers to take action. When creating a commercial, it’s important to understand your audience and deliver a clear, compelling message that resonates with them.
Behind-the-Scenes Videos
Behind-the-scenes videos give audiences an inside look at your company’s processes. These videos show the people behind the brand, the effort that goes into product creation, or the preparations for a special event. Behind-the-scenes content humanizes the brand and builds stronger connections with your audience. It offers an authentic view of your business, building trust and boosting customer loyalty.
The best types of brand videos can help businesses achieve various marketing goals, from boosting brand recognition to building customer loyalty. Whether you’re looking to attract new customers, explain your product, or humanize your brand, there’s a video format that can help. Consider how these video types can align with your business objectives and engage your target audience more effectively. Businesses in Orlando seeking professional video production services, contact us today.
