5 Best Types of Corporate Videos for Your Business

The best types of corporate videos make you forget about outdated marketing trends. Brochures, direct mail, presentation folders, press releases, and print ads. We won’t stress the importance of video marketing for your business, but it’s needed. You might wonder, what is the purpose of corporate video production? Well, the goal of corporate video is to achieve your business goals. So why do you need a corporate video? Well, engaging your audience is a major key to building brand success and company culture. Check out our previous blog post, the benefits of corporate video production for your business.

5 best types of corporate videos that will benefit your business!

Company Overview/About Us

There’s no reason to not have a company overview video created. The about us or company overview video is at the top of the list for our 5 best types of corporate videos. An effective way to introduce yourself to potential clients, customers, employees, and stakeholders. The viewer can get a real idea about your company’s goal and history. It’s a first impression. That makes it vital for every business to have one available. Your company overview video can be as short as 60 seconds to five minutes in length. We recommend to have it be about two to three minutes in length to maintain retention. You should include your CEO, management, and staff members. As well as your location in the company overview video. But, here’s a great corporate video tip for you. Make sure the company overview video showcases your organizational values and culture. The best company videos keep it real, so don’t think you have to be someone that you are not. Have a look at one of our corporate video examples.

Brand Video

A good brand video will show off your company online. They need to get your target audience excited at the sight of your brands name. How to make a brand video work in our eyes is to make it personable with a powerful story. We also suggest to keep it short, precise, and composed. This will make your brand video hook the viewer. Due to its briefness, brand videos perform well on social media. It’s a promotional video production service that every business should draw on.

Explainer Video

Explainer videos are short, to the point, and generate increased interest. They aren’t product demonstrations. They aren’t intended to go viral like a brand video. It’s corporate video content that’s not like an about us video. An explainer video sell’s your message in an entertaining way. If it’s fun it will be an effective promotional tool. Although you want to sell your message, you want to avoid having the explainer turn into a commercial. You want to build a connection with your target audiences thoughts, not turn them away. Explanatory videos are perfect for posting on social media. To emphasize, they’re one of the 5 best types of corporate videos for your business marketing.

Client Testimonials

How do you gain customer trust and confidence? Other than a company overview, testimonial videos is one of the best marketing tools. Why? Because you have real people vouching for your business. It’s a great opportunity to sell what you do from an outside perspective. Customers get to see a face talk about your product or service. They’re more effective than written reviews. A testimonial video production will add massive value to your business. We talk about it here How to Improve Your Business with an Effective Testimonial Video. Also, watch our best testimonial videos below!

Training Videos

Last on our list of the 5 best types of corporate videos for your business is training video production. Corporate training videos are generally for internal use. They can be instrumental in the growth of your business. They can focus on staff training and development, thus sky rocketing productiveness. The best training videos are not a bore to watch. They teach, inform, improve performance and effectiveness. You may wonder, how to make training videos work for you? Well, like a company overview video, have the tone match the culture of your company. If you’re the CEO, manager, or marketing director, think for a moment. How is a boring training video going to build your company the way you see fit? Training videos don’t have to be boring, so understand the audience and avoid having a bland one produced. The best company training videos engage and teach your audience!

Bonus: Corporate Meeting Video

We gave you the 5 best types of corporate videos for your business, but we have a bonus for you. A lot of companies have corporate events throughout the year. Conferences, seminars, meetings, trade shows, product launches, parties, and award ceremonies are all held in Orlando. Many corporate event planners inquire for videographers in Orlando to capture their functions. Regardless the location of your event, videography should showcase it. It’s a great way to promote your next event as well. You should have a variety of different types of video content produced too. We discussed testimonial videos, but video highlights of the event should be mandatory. Watch our corporate event highlight video for the Prima Eye Group 2015 annual meeting at Disney’s Grand Floridian Resort.