If youâre planning a conference in Orlando, you might be considering whether to invest in event video production services. While photography captures key moments, professional Orlando conference video production provides a more comprehensive view of the event. It connects with those who couldnât attend and serves as a promotional tool for future events. In this blog post, our Orlando video production company will explore the different types of conference videos and highlight their benefits for both attendees and organizers.
Capturing the Conference Atmosphere
While not a specific type of conference video, This footage is invaluable for creating promotional content that showcases your eventâs energy and drives future interest in attending or sponsoring. To explore effective video strategies for enhancing your marketing efforts, check out our insights on the different types of promotional videos your business can utilize.
The advantage of having an Orlando conference videographer capture B-roll lies in its versatility. B-roll complements all types of conference videos. You can share footage in real time during the event, the next day, or even weeks later to maintain engagement. You can also repurpose it for various promotional videos, such as âWhy Attend,â âWhy Exhibit,â “Join Us,” or âWhy Sponsor,â offering event planners numerous options to keep the conference buzz going.
Presentation Recording
One of your first decisions involves whether to record your speaking sessions. The benefits of recording presentations are clear: recordings allow those who couldn’t attend to watch later. Attendees can rewatch sessions if they miss something or want to revisit key points. Additionally, session recordings serve archival purposes.
Recording sessions is one of several types of conference videos that can be utilized in various ways. Offer them as video-on-demand (VOD) or upload them to platforms like YouTube or Vimeo, embedding them on your website. Beyond that, you can use clips or quotes from the sessions in marketing campaigns for future events or to attract potential speakers.
We typically donât record full sessions unless you request it. We often capture B-roll footage of speaking sessions while the venueâs audiovisual team handles full session recordings for in-house playback. If you need full-session coverage, we can provide that as well. Below is a an example.
Testimonial Videos
Authentic testimonials matter. By speaking to attendees, sponsors, speakers, and exhibitors, you can capture their genuine thoughts about the conference. You donât need to coach them into saying anything overly positiveâreal feedback resonates the most. The only requirement is that they be specific, mention the event by name, and respond clearly.
You can include testimonials in various types of conference videos, such as event recaps and promotional content. For insights on crafting compelling testimonials that drive results, check out our tips on creating effective testimonial videos.
Sit-Down Interviews
Sit-down interviews differ from testimonials by offering a more in-depth perspective. They can feature notable figures from your organization, event speakers, or exhibitors. These interviews can cover a wide range of topics and can be used in full or broken down into shorter clips for various platforms. You can even repurpose types of conference videos as podcast content, maximizing the value of your event footage.
Highlight Video
A highlight video (also known as a recap video or sizzle reel) is one of the must-have types of conference videos. It showcases key moments from your conference and serves as excellent post-event marketing. For attendees, it provides a way to relive the event. For those who missed out, it previews what they can expect next time. These videos are especially useful for promoting your next event during the registration process.
Below is an example of a highlight video from the Social Media Conference held at the Walt Disney Dolphin Hotel Convention Center. Lasting Blueprint was proud to provide event videography for this conference in Orlando.
Why Attend Videos
These videos combine footage of event activities, testimonials from attendees, and quotes from speakers. Including graphics with key event details emphasizes why your next event is worth attending.
Why Exhibit
Exhibitor-focused videos highlight interactions between exhibitors and attendees, as well as the overall energy of the expo. Testimonials from first-time and long-term exhibitors, combined with event statistics and engagement highlights, help attract future exhibitors.
Why Sponsor
Sponsor videos work similarly, featuring testimonials from sponsors and showcasing sponsorship placements throughout the event. These videos give potential sponsors a clear view of where their investment will go.
Why Speak
To attract high-quality speakers, create a video that highlights past speakers, crowd engagement, and testimonials from previous speakers about their experience at your event.
Welcome to the Conference Video
A welcome video sets the tone for the event. Typically shown at the start of the conference, it can feature key figures like board members or the CEO offering opening remarks. Including footage from previous events helps attendees know what to expect and adds excitement to what’s coming.
Join Us
As you kick off the registration process for your next event, transform a condensed version of your highlight video into a âJoin Usâ video. Featuring key agenda points, testimonials, and clips from speakers or important attendees, you can embed these videos on your website and share them via newsletters and social media.
Behind the Scenes
BTS videos offer your audience a peek into the inner workings of your conference. This may include setting up the venue, speakers preparing before their sessions, or exhibitors arranging their booths. While not one of the more popular types of conference videos, this type of content adds a unique, personal touch. A time-lapse video of the setup can also work well here.
You donât need to implement everything listed, but if you hire an Orlando conference video production company, the minimum should include an event highlight video and testimonials. These types of conference videos play a vital role in promoting your event. If you want to maximize your conferenceâs impact through professional Orlando conference video production services, we are ready to discuss options and answer any questions you might have. Contact us today to learn more about how we can improve your event with high-quality video content.
