As a business based in Orlando, we understand the unique challenges of standing out in the City Beautiful. Unlike traditional methods such as brochures or print ads, corporate video production services offer dynamic and engaging content that connects with viewers on a deeper level. Here are some corporate video ideas for Orlando businesses that can help you attract attention, increase engagement, and grow.
Company Overview or About Us Video
A company overview video is an excellent way to introduce your business to the Orlando community, connecting with local clients in the City Beautiful. It provides a concise summary of your company’s background, values, and goals, helping potential clients connect with your brand. This video offers an authentic representation of who you are and what you stand for, establishing trust and credibility. For example, our Orlando video production company produced a company overview video for Quattrochi, Torres, and Taormina, a law firm in Casselberry, FL, within the Orlando metropolitan area. It highlights their legal expertise and commitment to clients. The video showcases their team, services, and client-focused approach, giving viewers a genuine sense of their values and professionalism.
This video demonstrates how the Seminole County law firm communicates its range of legal services, such as real estate law and personal injury, while emphasizing personalized legal solutions and successful outcomes for clients. Company overview videos are effective because they provide an engaging way to showcase your company’s culture, values, and services. Featuring your team and real client stories helps build a personal connection, setting your business apart in a competitive market.
Brand Videos
A brand video helps your Orlando business build recognition and excitement by telling your company’s story in a memorable way. Well-executed brand videos leave a lasting impression, making them ideal for businesses targeting both locals and tourists in Orlando. These videos are highly effective on social media platforms, helping you grow your online presence and engage with your audience. Whether you’re launching a new product or showcasing your company’s mission, a professional brand video production can help you stand out in Orlando’s competitive market.
For example, Universal Studios’ Epic Universe brand video introduces Epic Universe, a major new theme park expansion at Universal Orlando Resort.
The video highlights Epic Universe’s innovative attractions and immersive storytelling, transporting visitors to fantastical worlds. Featuring five uniquely themed lands, such as the space-inspired Celestial Park and the reimagined Dark Universe of classic movie monsters, the park offers groundbreaking experiences.
Attractions like the dual-launch Stardust Racers coaster and the Constellation Carousel showcase Universal’s dedication to storytelling, offering deeply immersive adventures. Guests can fly with dragons in How to Train Your Dragon or explore the magical world of Harry Potter, engaging with environments that blend rides with interactive experiences.
By using visual and emotional storytelling, the Epic Universe brand video connects with the audience on a deeper level, inviting them into a world of adventure and excitement. This type of video reinforces Universal’s identity as a leader in immersive entertainment, making it an effective way to build brand awareness and spark anticipation for the park’s opening.
A brand video is one of the best corporate video ideas for Orlando businesses because it conveys your message visually and emotionally. It strengthens your brand’s presence, engages your audience, and boosts your visibility in Orlando’s local market.
Customer Testimonials
Customer testimonial videos are a valuable asset for building trust with your Orlando business. They provide genuine social proof, which is especially effective in marketing. Hearing real people talk about your services helps potential clients trust your business, and the video format adds a personal touch, making these experiences more impactful than written reviews.
A prime example is the testimonial video we produced for Alabama Oaks Assisted Living in Winter Park, FL. It showcases the genuine experiences of residents and their families, highlighting the facility’s personalized care, sense of community, and welcoming environment. This testimonial video production offers potential clients an inside look at what sets Alabama Oaks apart.
Testimonial videos, like the one from Alabama Oaks, create emotional connections and build trust by allowing viewers to see real people interacting and hear authentic feedback. This form of social proof is more persuasive than written reviews, providing real-world evidence of your business’s value and making it an essential asset in your marketing strategy.
Explainer Video
Explainer videos are a powerful tool for breaking down complex topics into simple, understandable content. For Orlando businesses in sectors like healthcare, technology, or real estate, these videos effectively communicate services or products to a wider audience.
Take, for example, the video we produced at the JW Marriott Orlando, Grande Lakes, for Women’s Care on vaginal PRP and the O-Shot® featuring Dr. Michelle Santana Rothen. It explains the procedure in straightforward terms, guiding viewers through the process and highlighting its benefits. The women’s health explainer video showcases how simple and painless the treatment is, which helps potential patients feel more confident and informed about their decision. Watch the full video to see how an explainer video works in practice.
For Orlando businesses, explainer videos build trust and educate without being overly promotional. Ideal for social media, they capture attention quickly and provide valuable insights. With clear visuals and concise narration, they enhance brand credibility, making them a top corporate video choice.
Training Videos
Training videos are a valuable resource for employee development, especially in Orlando’s diverse business environment. Companies in industries like entertainment, transportation, aviation, and aerospace can benefit from training videos that reflect their culture and provide practical, hands-on content. For example, The Walt Disney World Resort, located about 20 miles southwest of Orlando in Lake Buena Vista, FL, uses a culinary training video that guides staff through basic tasks, like chopping onions, and advances to more complex skills, such as preparing sauces.
The corporate training video also highlights unique learning opportunities at Disney, like studying African cuisine at Animal Kingdom or French and German dishes at Epcot. These programs offer hands-on education and support from leadership, helping employees advance their careers.
Training videos like these are highly effective because they allow Orlando businesses to provide consistent, scalable learning across their teams. Employees can access the content anytime, which leads to better engagement and improved productivity. For Orlando businesses, training videos promote skill development, support company culture, and help retain top talent—all of which contribute to long-term success.
Bonus: Event Video
Before we wrap up our corporate video ideas for Orlando businesses, here’s a bonus: Corporate event videos—whether for conferences, workshops, or grand openings—offer great opportunities to extend your event’s reach and promote your business. In Orlando, venues like the Orange County Convention Center host large-scale gatherings, creating opportunities for professional event video production services to capture content that can be used for future marketing.
For example, at the groundbreaking ceremony on the grounds where Quest Village would later be built, our Orlando event videographer captured speeches and the powerful message of building communities for people with disabilities in Central Florida. This project, described as a significant and ongoing effort, was documented to highlight the commitment to long-term community support. The nonprofit video production allowed Quest Inc. to share this milestone on social media, engage their audience, and promote the new development.
Event videos like this are among the best corporate video ideas for Orlando businesses because they capture the atmosphere and significance of your events, making it easy to share those key moments with a wider audience. By documenting your corporate events in Orlando, you create valuable content that can be repurposed across various marketing channels. This helps keep your business top of mind, boosting engagement with both current and potential clients. Not only do event videos capture important milestones and key messages, but they also allow Orlando businesses to showcase their culture and values. By turning your corporate events into shareable videos, you can extend the impact of the Orlando event long after it’s over, strengthening your brand’s presence and building long-term relationships with your audience.
Wrapping Up: Corporate Video Ideas for Orlando Businesses
Corporate video production offers numerous advantages for businesses in Orlando, ranging from boosting brand visibility to building customer trust and supporting internal training. Whether you’re considering brand videos, explainer videos, or customer testimonials, professional corporate video services are a powerful way to connect with your audience. If you’re searching for corporate video ideas for Orlando businesses, these types of content can help you engage viewers and strengthen your brand’s presence.
If you’re ready to create high-quality videos for your Orange County business, contact Lasting Blueprint. Our Orlando video production services can help you craft compelling content that aligns with your business objectives.
