How to Choose the Right Video Production Company
So, you want to create a video to promote your Orlando business. You’re Google searching “video production company near me” and you see many results. Choosing the best video production company is not an easy task because there are many, big and small, professional and amateur. In this article we’ve composed a step-by-step guide for you on how to choose the right video production company.
Outline Your Goals and Objectives
What are you trying to achieve with this project? What kind of video do you want to be made? Is this going to be an event, promo, commercial, or a corporate video? Clear objectives can serve as a guide throughout the research process. You don’t want to hire a video production company for drone construction project if they don’t offer that service.
Fix Your Budget
Figure out your ideal price range for a video project that will meet your needs. Having a realistic budget is crucial. It will help you eliminate video production companies that aren’t within your budget quickly. Knowing what amount that you want to spend on a video production service will also save a lot of time. You don’t have to have an exact number. However, a ballpark number will help quite a bit with the process. Having the expectation that an event videographer will cover your four day conference for $500 is not realistic or reasonable.
Do Your Research
This cannot be stressed enough! Do your research and find the right video production company for you. One way to find a good video production company is to get referrals. You can ask in a local Facebook, group, Instagram, or Twitter to get an honest opinion. It would be more ideal if you had a strong relationship with someone to ask for a referral, but that is not always the case. You most likely do not have many friends and colleagues that have have hired a video production company before. For example, when you search the term “Orlando video production” on Google, don’t take the easy route and hire the first listing. Even worse is to click a Google display ad where a company describes themselves as “Cheap Video Production.” Be wary ads! There is also a cool feature on Google which is the option to click “Videos” and see the work of locals before going to their video production website.
View Their Video Production Portfolio
A professional video production company will always have previous projects available to watch on their website, Vimeo, and YouTube. If you don’t see a specific example, ask the production company if they’ve produced a similar video. For example, our video production portfolio features many events. But, we’ve produced real estate, training, and medical examination videos. Some video production projects cannot be public or we only provided a camera crew, so it doesn’t hurt to ask. When you look at a video production portfolio, it should give you an idea of company’s quality. Are their videos in high definition? Are they sharp HD quality videos and not dull looking? Does the cinematography bring a topic to life? If the work you see does not impress you, then it is time to move on.
Do They Offer The Video Production Service You Seek?
Not all video production companies provide the same professional services. For example, Lasting Blueprint does not offer video equipment rentals, 3D animation, live event visuals, motion capture, or live web streaming services. What we do specialize in is making compelling stories for our clients. Whether it is a commercial, corporate, marketing, training, event, promo, or testimonial video.
Get A Quote
Video production price is not always the best indicator of quality. Orlando production companies charge a wide range of prices for their videographer services. This is why researching is important. Put two-three of the best video production companies on a short list. Request quotes from each video production company for the work that you will need done. Make sure that the details you provide are very clear so they will give you the most detailed quote. Then compare the quotes and their video production portfolio with your budget. The goal is to choose the right video production company to produce a quality project and maximize your ROI.
At the end of the day. Please choose the right video production company for your needs and one that you’re most comfortable with. Some options might be cheaper and some might be more expensive. We aren’t telling you that you have to break the bank. What we are telling you is not to go with the cheap video production route. You don’t want to hire the wrong production company and have to start your search all over again. We hope that these tips will save yourself time, money, and potential frustration. Whoever you choose to work with might turn out to be a long-term business partnership. So please do the leg work and hire the right video production company!
If you have a Central Florida business and are looking for a high quality Orlando video production company, talk to the professionals at Lasting Blueprint Productions. We will gladly answer all of your questions and create engaging videos for you. Contact us for a free video production quote!