Understanding the different types of video production can boost your brand’s engagement and marketing. Here, we explore 10 types of video production to strengthen your marketing strategy.
Corporate Video Production
Corporate video production is one of the essential types of video production for businesses and organizations. One of the benefits of corporate video production is that it helps convey a company’s message, showcase its products or services, and build a strong brand identity. Common types include company introductions, training videos, and testimonials. Corporate videos are vital for building trust and connecting with stakeholders. Here’s an example of a corporate video we produced for an Orlando law firm.
Brand Video Production
Brand videos effectively convey a company’s identity, values, and mission through storytelling. The brand video below, produced by the Boston video production company, Main Paige Media, for Eco Organized Approach, highlights the unique approach and philosophy of owner Mary Ellen Lundy. Through heartfelt narration, it showcases Mary Ellen’s professional background, commitment to eco-friendly practices, and judgment-free organizing services. The video emphasizes the brand’s focus on sustainability, community support, and a client-first mentality while demonstrating the practical benefits of its services. By illustrating real-world applications and the impact of their work, it connects emotionally with potential clients and leaves a memorable impression.
Event Video Production
Event video production captures live events such as conferences, seminars, weddings, and parties. These videos preserve the moments and experiences of these occasions, making them accessible to a broader audience. They often feature highlights, interviews, and candid footage that convey the atmosphere and emotions of the event.
For example, watch the video highlighting Tairo International’s Beauty Advisor Seminar, captured by our Orlando video production company. This beauty event video preserves key moments and conveys the event’s atmosphere and emotions, aligning with the description of capturing highlights, interviews, and candid footage.
Industry-Specific Videos
Industry-specific videos provide valuable insights and guidance for the unique needs of specialized sectors. For example, medical institutions may require instructional videos for procedures, while automotive manufacturers might need assembly tutorials. An excellent example of this is Trimble Inner Voice, produced by the Denver video production company Noble Bison Productions for Trimble Inc. This project highlights Trimble’s transformative impact across industries such as construction, agriculture, geospatial, and transportation, where interconnected workflows and efficient decision-making are crucial.
The Inner Voice video demonstrates how Trimble’s innovative solutions enable workers to connect the digital and physical worlds, allowing industries to make better decisions faster, improve efficiency, and achieve better outcomes for both businesses and the planet. The video shows how real-time data access streamlines operations, reduces rework, and helps teams work from the same page—ultimately improving productivity and sustainability.
Educational Videos
Educational videos simplify complex subjects and make them more engaging, falling under one of the many types of video production that serve diverse needs. Schools, universities, and online learning platforms use these videos to improve the learning experience. They can range from traditional lectures to animated explanations. For example, the video “Studying Culture Through Food: UCF Research in 60 Seconds” features Professor Ty Matejowsky from the UCF College of Sciences. This concise and informative video exemplifies how educational content, as a type of video production, can effectively communicate complex research findings in an engaging format.
Promotional Video Production
Promotional videos highlight a product, service, event, or cause through demonstrations and customer testimonials. A great example is the “Sustainable Workplace Alliance – Operation Career Launch” video below, produced by Houston video production company Illuminate. This promotional video not only showcases the success of the program through participant stories but also reflects the mission of the Sustainable Workplace Alliance (SWA)—a not-for-profit organization and training center in Eagle Lake, Florida, dedicated to protecting workers from environmental, health, and safety hazards. By emphasizing the real-world skills gained through the program, the video effectively promotes SWA’s commitment to worker safety and career development. These types of videos are commonly used to generate interest and inspire action through authentic and persuasive content.
Read our blog post, “Types of Promotional Videos for Businesses,” for insights on promotional videos.
Informational Videos
Informational videos are designed to deliver facts, news, or updates on various topics. They include formats such as news broadcasts, how-to tutorials, and product reviews, all aimed at educating viewers and providing timely insights. For example, the video by Amy Fillinger provides valuable tips for staying cool at Universal Orlando during hot summer days. It delivers practical advice to help visitors make the most of their trip without overheating, aligning with the goal of delivering facts, news, or updates.
Documentary Videos or Films
Documentary videos explore real-life subjects, issues, or events. These non-fiction films provide in-depth storytelling and often aim to raise awareness about social, cultural, or environmental topics. Among the various types of video production, documentaries uniquely engage audiences with authentic, impactful narratives. For instance, this behind-the-scenes look at the Orlando Magic’s 35th season explores the team’s experiences and challenges, perfectly aligning with the documentary format.
Brand videos like this establish a company’s identity and build trust with the audience. They help create meaningful client relationships and distinguish the business in a competitive market.
Commercial Video Production
Commercial videos are crafted to advertise products or services directly. They focus on capturing attention quickly through compelling storytelling and creative visuals, aiming to engage viewers and drive sales. These videos are ideal for use on television, social media ads, and online platforms where immediate consumer action is desired. They are effective in building brand awareness and creating a memorable impression.
For example, Dunkin’ Donuts premiered an ad during Super Bowl LVIII featuring Ben Affleck. The commercial creatively showcases Dunkin’s new iced coffee drink and humorously suggests that anything is possible when you run on Dunkin’, effectively capturing attention and driving sales.
Entertainment Videos
Entertainment videos cover a broad range of content, including movies, TV shows, web series, and viral videos. The primary goal is to engage and captivate audiences through compelling storytelling, cinematography, and editing.
Conclusion
Understanding the various types of video production is crucial for enhancing your marketing strategy. By leveraging corporate, event, educational, and promotional videos, you can build brand awareness, engage your audience, and drive meaningful interactions. Each type of video offers unique benefits suited to your specific goals.
Ready to elevate your brand with high-quality video production? Contact Lasting Blueprint Productions in Orlando today to discover how we can help you achieve your marketing objectives. Whether you need a corporate video, an engaging event recap, or a compelling promotional piece, we specialize in all types of video production and are here to bring your vision to life. Reach out now to get started!
