Event videos can strengthen your message and engage your audience in unique ways. From promoting brand awareness before, during, and after an event to capturing highlights that can be repurposed across various platforms, these videos are an important tool for maximizing your event’s impact. In this article, our Orlando video production company will explore five types of event videos that can help you connect with your audience, increase engagement, and support your marketing strategy.
Table of Contents
What is an Event Video?
An event video captures important moments, promoting your brand before, during, and after the event to engage attendees and expand your audience.
Why You Should Create Event Videos
Creating event videos offers several advantages for your business and the success of the event. Here’s why you should invest in them:
Boost Event Engagement
Video engages audiences more than other formats, with social media showing that videos receive three times more engagement than images. Posting ‘join us’ videos that feature important people who will be in attendance can encourage more sign-ups and boost attendance. As viewers engage with your content, it is shared with their followers, increasing your reach without the need for paid ads.
Maximize ROI
Events can be costly, but video content helps you get more from your investment. Repurpose videos for social media, blogs, and newsletters to boost ROI. Break long videos into shorter clips for platforms like TikTok, Instagram Reels, or YouTube Shorts to reach different audiences and maintain post-event engagement. Studies show that 25% of businesses consider video their highest ROI, outperforming images and blogs.
Strengthen Your Brand Image
Incorporating branding elements such as logos, colors, and messaging into your event videos reinforces your companyâs identity. Videos also humanize your brand by highlighting employees, speakers, and attendees.
Video Accessibility and Inclusion
To make your event videos accessible to a wider audience, consider including captions or subtitles. This not only benefits non-native speakers but also boosts engagement, as many viewers watch videos without sound. Adding accessible features expands your audience and highlights your brandâs inclusivity.
Where and How to Use Event Videos
Event videos can reach different audiences on various platforms. TikTok, Instagram Reels, Facebook Stories, LinkedIn, and YouTube Shorts are ideal for short clips, such as teasers and highlights since 75% of U.S. adults watch short-form videos on mobile devices. On Facebook and Instagram, share interactive content like live broadcasts or sneak peeks to boost engagement. YouTube is suited for all types of event videos. Adapt your videos to each platformâs format for optimal results.
5 Types of Event Videos to Boost Engagement
There are several types of event videos you can use to engage your audience and maximize your eventâs impact. Letâs explore some of the most effective video formats for events:
Opening Videos
An opening video sets the tone for any event. Whether it includes a welcome message from leadership, a speaker, or an introduction to the eventâs goals, it establishes expectations and builds excitement. The video can showcase any content, but emphasizing what attendees will experience works best. For example, our Orlando event video production company created a Welcome video for the AABC 2024 Annual Meeting at the Hyatt Regency Lost Pines Resort and Spa in Cedar Creek, TX. Played just before the meeting officially started, the video featured repurposed footage from their 2023 meeting at the Westin Kierland in Scottsdale, AZ.
Behind-the-Scenes Videos
Behind-the-scenes videos provide an authentic look at the preparation, teamwork, and energy that bring an event to life. By highlighting the dedication and creativity from the employeesâ perspective, these videos make your event more relatable and memorable. Easily shareable on social media, they showcase professionalism, celebrate the teamâs efforts, and extend the reach of your event.
Testimonial Videos
Testimonial videos feature genuine feedback from attendees, sponsors, speakers, or exhibitors and are powerful tools to promote recurring events. These videos build trust by highlighting real experiences, as viewers often prefer peer reviews over promotional content. Including specific comments about the eventâs value, along with supporting visuals, adds context and increases engagement.
For example, at IT Nation Connect, held at the Rosen Shingle Creek in Orlando, we captured a client testimonial video for Timus Networks. Jim Smith, CEO of Proper Sky, shared why his company chose Timus Networks and how their cybersecurity solutions have streamlined their services. His feedback highlighted the thoughtfully designed and accessible nature of the Timus product, which simplifies zero-trust networking for MSPs and business owners.
Testimonial videos can be captured during networking moments or periods of downtime, whether spontaneous or pre-scheduled. These strong, authentic responses not only enhance the immediate experience but also serve as evergreen content to promote future events.
Highlight Videos
After your event, editing a highlight video, sizzle reel, or recap video helps summarize the experience. It promotes future events, allows attendees to relive memories, and gives others a chance to catch what they missed. It captures the event’s success in a concise, engaging format.
For example, our Orlando event videographer documented the Social Media Conference, presented by Ragan Communications and PR Daily, at the Walt Disney World Dolphin Hotel. As a premier event in digital marketing, the conference brought together thought leaders to explore the evolving world of social media strategies. Our Orlando conference video production services captured the energy of the event, including engaging sessions, breakout discussions, and networking opportunities. The video below highlights key insights and interactive experiences that made the Orlando digital marketing conference stand out.
Promotional Videos
Promotional videos are versatile and can be used before, during, or after your event. These videos work well in email newsletters, on social media, websites, blogs, and in your office. For recurring events or sponsorships, you can also reuse these videos across different occasions. Promo videos effectively highlight event success, generate excitement for future participation, and promote upcoming events.
Examples include:
- Event Teaser videos
- Event background videos
- FAQs
- “Why attend?”, “Why speak?”, or “Why exhibit?” videos
Additionally, social media clips featuring testimonials, event highlights, behind-the-scenes footage, and audience reactions can be quickly created. While promotional videos are general, the options are endless with comprehensive event coverage.
Maximizing Impact with Event Videos
Incorporating various types of event videos into your marketing strategy highlights different aspects of your event, appealing to a broader audience. From testimonials to behind-the-scenes footage, each video type serves a specific purpose, keeping your content engaging across platforms.
Final Thoughts
Event videos are valuable assets that extend your event’s impact long after it ends. By producing different types of event videos, you can create marketing content that supports your strategy over time. Contact Lasting Blueprint to learn more about our video production services in Orlando and how we can support your goals.
